If you haven\u2019t noticed already, businesses have started taking advantage of AI. This is one trend you do not want to let pass by. Every audience in the world wants a personalized experience in every facet of life.<\/p>\n

If the ads showing on their screen aren\u2019t relevant, the reader will block them ASAP. AI helps your product reach its perfect customer.
\nThe AI simply studies your target customer and then, analyzes the audience, making sure that your product and marketing strategies reach the right people.<\/p>\n

An advantage of AI is that your customer will always see optimized and personalized content, and you will always be able to keep an eye on where your buyer is in their journey towards your products.<\/p>\n

With the help of AI, you can be sure that the content you have created gets optimal engagement. Always be sure that the AI you are using is set up correctly. Be sure to input the correct data sets or else you will need to overhaul everything and start anew.<\/p>\n

#6 Chatbots Make Life Easy<\/h3>\n

Customers today want immediate assistance. Research has stated that over 83% of customers want their queries to be answered the minute they ask. Otherwise, they lose interest and walk away from a product that may have been very good for them. This is where chatbots come in.<\/p>\n

Although this particular digital tool has been around for quite some time, it has recently become more popular and trendy.<\/p>\n

Some might say that being available 24\/7 and handling every question at every hour of the day can be a bit difficult. There might not be enough manpower in the company to have someone ready to answer the questions all the time.<\/p>\n

A chatbot can be programmed to answer common questions. They can also be set to hold live conversations, ask questions, respond with detailed answers, and could even solve complicated issues.<\/p>\n

If the issue turns out to be too complicated for them, the chatbot algorithm can automatically be set to pass the conversation on to a live available agent.<\/p>\n

The chatbot has a constant learning algorithm so the conversation data can be used to further improve the data handling of the chatbot. So we repeat, this is one trend that you and your business would want to get behind as we head into the unknowns of 2021.<\/p>\n

#7 Micro Influences Hold A Lot Of Sway Too<\/h3>\n

When we talk about Influencers, we usually think about the major Influencers of Instagram. But sadly, these influencers don\u2019t always provide good revenue for every business.
\nIn addition, it can also be quite difficult to work with the mega influencers, especially if you are a small business.<\/p>\n

This dilemma led smaller businesses to using Micro-influencers. These are influencers who aren\u2019t as famous but who are able to bring a personalized and more approachable touch to the product.<\/p>\n

A micro-influencer usually has between 1000 to 100,000 followers. When you begin searching for one, always make sure that the influencer works within the niche you want. Otherwise, find someone else.<\/p>\n

Even big brands like Coca-Cola have worked with Micro-influencers. This digital marketing trend allows businesses to improve their engagement as well as increase their brand awareness, while providing a better customer experience, which results in a higher ROI and provides a certain authenticity.<\/p>\n