Before, advertising was limited to mediums such as TV, radio, and print. Today, social media platforms are making the Internet a destination-location for advertisers and consumers alike.

Social platforms such as Facebook and Twitter are the reasons why a person who doesn't even have an email account is still going online. Indeed, Twitter is one of the most-used mediums of communication nowadays, so it’s a no-brainer that the service will develop ad revenue.

After all, free television started in a similar way through TV commercials. Recently, Twitter released the Lead Generation Card, a new type of Twitter Card that will allow marketers to collect leads directly within a tweet. But before you give this a try, it’s a must to understand the fundamentals of increasing your Twitter followers.

Here are four simple ways to get started:
1.) Set your Profile Photo

When someone lands on your profile, the first thing to catch their eye is your profile picture. Especially now with the new profiles, where the photo is at the center of the header, it can really give people a hint of whether or not they should click ‘follow’.

2.) Smart Use of Hashtags

Hashtags are recognized like specific keywords within an article for a higher rank in search. When you use them, you are targeting your tweet to the people using the words you’ve included in your hashtags. Using them is a great way to guarantee your message gains more exposure with the right people.

3.) Make your Tweets Readable

A bad practice I often see is replacing parts of an article’s title with hashtags. For instance if we have the article “10 Great Social Media Tips for Marketers”, some folks would tweet it like “10 Great #SocialMedia #Tips for #Marketers”. The end result is a tweet that you don’t really feel like clicking or retweeting just because it looks ugly.

4.) Guest Blogging

Guest blogging is a popular link-building technique. Many bloggers out there write guest articles only because they want to improve their search traffic. That behavior is probably one of the reasons why Google will keep a close eye on guest blogging this year. And indeed guest blogging is much more than just being a way to improve SEO. In fact getting your content published on well-known, high-trafficked blogs is a sure way to create awareness about your brand.