SEO or search engine optimization, is the collection of internet marketing strategies that will propel your business’s website to crush your competition and emerge as the dominant player in your local market.

While your website enables you to “get in the game” so to speak, showcasing your best product, your staff and company to all who visit, it is SEO that truly drives commerce. Isn’t that why we are all online – to drive more traffic and sell more!?

SEO is a cornerstone of the MediaMash digital offerings. Whether you are small town or big city, one location or many — search engine optimization by MediaMash will set you apart from your competitors. Do you think a big name company selling the same cookie-cutter, inexpensive SEO packages to every small business in your city is the smart approach?

We didn’t think so!

MediaMash delivers real world, proven results with our
proven SEO Solutions.

When you evaluate SEO solutions for your business – consider the following:

Is the SEO solution being sold to you by a “website/inventory management company” ?

If Yes, end the conversation with this person and just say “Thank you”, and kick them out of your office or off the phone!

If No, listen for the following phrases:

  • We do “article marketing” to build you lots and lots of backlinks.
    We can make you #1 in a few weeks.
  • We can fix your meta tags and get you top results for dozens of keywords
  • We use sophisticated automated tooling to generate thousands of links.
  • When I was in Real Estate / Mortgage…… (yes, lots of so-called automotive SEO companies are staffed by recent dropouts from the real estate/mortgage world!)

…… if you heard the above phrases – once again, say “Thank you”, and kick them out of your office or off the phone!

Brian Anderson, Founder of Media Mash, has been doing search engine optimization since 1995. Brian and the entire Media Mash team have seen lots of changes in local search engine optimization over the last 18 years. Through constant research and real world testing, Media Mash continues to evolve our strategies to counter each successive algorithm adjustment from the search engines. SEO is a process, one that Media Mash drives to continuous success through our 40 Point SEO “cheat sheet”.

It’s 2013 – you can’t simply “backlink your way to #1″, as many fly-by-night automotive SEO “experts” would like to tell you. Local search success for your dealership takes a very customized, hands-on approach.

Anything less and you are simply wasting your money.

Media Mash SEO Basic Principles

Local Citations 

It’s critical to have your business listed in dozens and dozens of locally focused directories and review sites. This will give your site the needed authority to help boost your local maps listing. A large number of accurate citations will strongly influence your SEO. By accurate I mean you should always ensure your Name, Address, and Phone Number (NAP) are correctly listed on each local directory.


While videos should be an important part of your digital marketing strategy, they also serve as an excellent source of relevant local links and citations back to your car dealership.

Press Releases

We see many press releases, but unfortunately most squander the chance to gain tangible local seo boosts through these releases. Never miss out on the chance to generate quality “fresh” backlinks to your website using your release.

Review Sites

Reputation management has become front of mind for many business and is now considered a separate discipline from SEO. These review sites are good for more than simply positive PR. The NAP, or name, address, and phone number for should be exactly the same on all of these sites as in your Google and Bing listing.

Social Media Content

Since early 2012 Google (and likely Bing) have used social factors to help rank your site for key local search terms. Things like your facebook fan page, twitter account, and even Pinterest now play a real role in determining where your site will rank in search results.

Blog Content

Your blog is critical to the SEO process. Your blog’s content must be written and structured in a way that Google and Bing recognize fresh content. The more often you publish fresh content updates the better. Google and Bing will start to visit your website more frequently, and will likely discover more pages throughout your website.

Link Building

Local search for your site should never include spammy, automated backlinks in 2013. These mass generated links provide virtually no value today, and are simply a remnant of the SEO community’s past. Unfortunately, many SEO companies don’t realize this yet!

Links from related sites, press releases, social media properties, videos and authority sites will make a difference in your SEO success. Quality SEO is about great content – whether on your website, guest posts on other sites, or across press releases and social media.

Connect With The Media Mash SEO Team Today To Discuss Your Website