About Brian Anderson

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So far Brian Anderson has created 157 blog entries.

How to Improve Personal Branding Using LinkedIn Contacts Tool

Most marketers use LinkedIn as simply a means to connect with business contacts and potential clients. But LinkedIn is a great tool to enhance personal branding as well. Recently, LinkedIn launched “LinkedIn Contacts” it's a new function that will enable users to maintain substantial relationships in order to enhance their personal branding. While it can't […]

By |April 26th, 2013|Uncategorized|Comments Off on How to Improve Personal Branding Using LinkedIn Contacts Tool

4 Ways Brands Can Make Social Search Happen

Facebook launched a couple of changes in its user interface last month, starting with Graph Search and then the new timeline format. Arguably, the Graph Search function is Facebook's answer to Google's local search, but is it at par with Google search approach? Brands are now putting a premium on community management through their social […]

By |April 11th, 2013|Digital Advertising, Facebook, Internet Marketing, Social Media, Social Media Marketing, Social Media Optimization|Comments Off on 4 Ways Brands Can Make Social Search Happen

Google Authorship and Google Author Rank – The SEO Holy Grail Realized?

Google Authorship
Whether you are an SEO or Social Media Professional, or just a business owner seeking to compete — there is a new “next best”, “hottest”, “greatest” thing for you to learn about and incorporate in your website marketing.  And for once, this one is big, really big, and will effect all of us!

Google has […]

By |April 6th, 2013|Google, Google Author Rank, Google+, local SEO, Search Engine Optimization|Comments Off on Google Authorship and Google Author Rank – The SEO Holy Grail Realized?

Value of Local Search for Automotive Clients

Automotive local search has a very strong value proposition for the typical retail rooftop.   While SEO, or search engine optimization, has long been a mysterious element to many, including automotive GM's – the value of effective automotive SEO has increased dramatically in 2013.

Anything you can do to drive internet traffic to your dealership is […]

By |March 10th, 2013|Automotive, local SEO|Comments Off on Value of Local Search for Automotive Clients

Automotive Digital Agencies – Should you Work With The Same Firm Your Competition Uses?

Media Mash is heavily invested in the retail automotive space – providing digital media services around the US & Canada.  We often hear from dealerships we speak to that they are working with “this agency” or “that agency”.  In many cases, the digital agency the dealership uses is also the same agency their competition uses!

This particular […]

By |November 17th, 2012|Automotive, Digital Advertising, Internet Marketing|Comments Off on Automotive Digital Agencies – Should you Work With The Same Firm Your Competition Uses?